Two Upper West Side buildings. One $11.2M transaction.

The owner had worked with Raphael for years, on residential and commercial transactions in both Miami and New York. When the time came to sell the two buildings, he entrusted the assignment to him.

His reason was the approach. Multifamily buildings are usually sold by commercial brokers and marketed as a rent roll and a cap rate. Raphael brings the discipline of luxury residential to them: the buildings, their blocks and their apartments are presented with the same care as a significant home, alongside the numbers investors expect.

A yield can be found in many buildings. An address cannot. One building stands a few steps from Central Park West, the other on the quiet block between West End Avenue and Riverside Drive, close to Riverside Park. Each sits between two of Manhattan's great parks, on streets where people choose to live for decades.

Raphael built the marketing around that. Each building was given its own identity, The Trophy Asset for 4 West 90th Street and The Majestic for 323 West 89th Street, and its own story: the block, the architecture, the neighborhood and the life of the building, told before the spreadsheet. A buyer was invited to want the buildings, not only to underwrite them.

In Raphael's assessment, that emotional value of the location was the decisive factor. It supported a price, and a return for his client, that a purely commercial presentation built only on yield figures would not have achieved.

The apartments inside both buildings were photographed and edited in the tradition of luxury residential real estate rather than the documentary style of commercial listings: composed rooms, natural light, finishes shown as they are lived in. The images demonstrated the quality of the product and gave investors a reason to look twice.

The two properties were sold together in August 2026 for a combined $11.2 million. The price is for the transaction as a whole and is not allocated building by building.

Both buildings are entirely free market, with no rent-stabilized apartments, a profile that has become rare among small Upper West Side multifamily buildings. Each was fully occupied when it was marketed, so the buyer acquired in-place income from day one.

• Income property is still real estate people fall for. Location, story and images move price as much as the rent roll.
• The craft of luxury residential marketing applied to a multifamily portfolio.
• A long relationship, carried from Miami to New York and from homes to investment buildings.

For owners of small multifamily buildings in Manhattan, Raphael offers the same work: a clean, verifiable presentation of the income, marketing that makes buyers want the building, and a negotiation led personally from first offer to closing.